The Dating ID will Improve Online Security
The Market Needs an ID for Online Dating
Although online dating has become the bedrock of American love life, most dating sites are rife with fake and embellished user accounts. With no identity verification, it’s no surprise that catfishing and violent crimes on the rise, and 80% of users admitting to misrepresenting themselves in their profiles, it’s no wonder that users spend hours weeding through profiles and over 69% are forced to perform online background checks on potential dates to avoid disappointment — or worse (*eHarmony, 2015). The solution is to offer users a dating ID.
Mobile dating apps like Tinder have transformed the industry and taken online dating mainstream, but the resulting fragmentation has paradoxically resulted in a negative user experience for many. Simply put, these are serious and worsening problems that dating companies have been unable to solve.
The Big Opportunity
The dating ID is a security checkpoint and credit score for online dating that helps users qualify potential dates. This saves time, leads to more good dates and protects users. The platform verifies a user’s phone number, email address, social media accounts and IP address, and cross references both public records and the sex offender registry. Users also have the option of uploading their driver’s license.
The platform then generates a TrustScore™ from 0-100, and users who receive a score of 80+ get a Verified ID badge they can display on dating sites and apps to stand out from the crowd. In addition, they are given a DateID profile page displaying critical personal information, (i.e.height), that people lie about most.
If a user provides inaccurate information about themselves on a dating site, including their age, height, marital status or appearance, their dating ID can be flagged and their TrustScore™ will go down until they’ve updated their profile.
Additionally, an account can be used to create a profile for any online dating site, similar to creating an account with Facebook.
The Market Needs an ID for online dating
Although online dating has become the bedrock of American love life, most dating sites are rife with fake and embellished user accounts. With no identity verification, it’s no surprise that catfishing and violent crimes on the rise, and 80% of users admitting to misrepresenting themselves in their profiles, it’s no wonder that users spend hours weeding through profiles and over 69% are forced to perform online background checks on potential dates to avoid disappointment — or worse (*eHarmony, 2015). The solution is to offer users a dating ID.
Mobile dating apps like Tinder have transformed the industry and taken online dating mainstream, but the resulting fragmentation has paradoxically resulted in a negative user experience for many. Simply put, these are serious and worsening problems that dating companies have been unable to solve.
The Big Opportunity
The dating ID is a security checkpoint and credit score for online dating that helps users qualify potential dates. This saves time, leads to more good dates and protects users. The platform verifies a user’s phone number, email address, social media accounts and IP address, and cross references both public records and the sex offender registry. Users also have the option of uploading their driver’s license.
The platform then generates a TrustScore™ from 0-100, and users who receive a score of 80+ get a Verified ID badge they can display on dating sites and apps to stand out from the crowd. In addition, they are given a dating ID profile page displaying critical personal information, (i.e.height), that people lie about most.
%
of users perform online background checks on potential dates. What they really need is a dating ID.
If a user provides inaccurate information about themselves on a dating site, including their age, height, marital status or appearance, their account can be flagged and their TrustScore™ will go down until they’ve updated their profile.
Additionally, a dating ID can be used to create a profile for any dating site, similar to creating an account with Facebook.
Getting more hook ups
I’m getting more hook ups after getting my ID. Since dating apps have sex offenders on them I think it’s reasonable that women are asking for this–especially when it’s casual.
I feel safer with DateID
Bottom line, I feel safer when men have been verified by DateID. I’m definitely more likely to meet up!
This is legit
Honestly thought this whole ID thing was a scam until I tried DateID. Turns out the ladies love this. Highly recommended!
Works everywhere
I’ve used my ID on everything from Xwoo to Ashley Madison to Tinder. This works everywhere. It’s the only ID you need.
No more catfishing
I used to get catfished on dating apps all the time. Since I started using DateID this has ceased to be a problem.
Definitely helping
Women I meet online are constantly asking me to get verified–and I can’t blame them. I got my ID and it’s definitely helping.
It’s important to stay safe!
After meeting a creep who turned out to be sex offender, I started using DateID to check up on men I meet online. It’s important to stay safe!
Easier to meet women
Been amazed at how much easier it is to meet women now that I’m verified.
No ID, no date!
Dear men: Give me one good reason you won’t get verified on DateID. Seriously, what are you hiding. No ID, no date!
The Online Dating Market
Online dating identity verification is a $5B industry, and is expected to grow by $100M a year through 2020, with revenue split between subscription fees and advertising. There are hundreds of dating sites used by 50M Americans, with Twenty-somethings being the fastest growing demographic. People are hooked: users spend on average 12 hours/wk online.
Growth and Revenue Model
Because dating ID badges are prominently displayed on apps, including short links to their user profile pages, the product advertises itself directly to its target audience, creating great potential for viral growth. We plan to focus on rapid user acquisition, and will monetize through premium features, advertising, affiliate marketing to dating sites, and data products.
We will have robust data profiles on our users, enabling us to run targeted advertising campaigns, and will monetize the data to aggregators and back to dating sites through an API.
Financials
Projections per public sources and management.
Dating ID Use Cases
Save time
Avoid hours of weeding through fake and incomplete profiles.
Black book
Manage top dating prospects from all sites in a single location.
Get more dates
Stand out from the crowd and get more dates by showing you’re legit.
Be safe
Users have verified identities and have passed public record checks.
Find your match
Get the information you need to find a compatible partner.
Be secure
Protect yourself from the dangers of 'catfishing' and 'sextortion'.